Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
6	Mark A. Rosso, Bernard J. Jansen	Smart marketing or bait & switch: competitors' brands as keywords in online advertising.	WICOW	2010	DBLP DOI BibTeX RDF	deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
5	Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen	A Markov chain model for integrating behavioral targeting into contextual advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	click-through data, Markov chain model, contextual advertising, behavioral targeting
5	Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende	Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	mobility mining, outdoor advertising, GPS, missing values, survival analysis
4	Konrad Feldman	The quantification of advertising: (+ lessons from building businesses based on large scale data mining).	KDD	2010	DBLP DOI BibTeX RDF	advertising response, modeling media consumption, data mining, advertising
4	Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski	A search-based method for forecasting ad impression in contextual advertising.	WWW	2009	DBLP DOI BibTeX RDF	impression forecasting, online advertising, wand, content match, contextual advertising
4	Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Rui Cai, Wei-Ying Ma	Argo: intelligent advertising by mining a user's interest from his photo collections.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	photo monetization, image understanding, user interest modeling
4	Foster J. Provost	Brand advertising, on-line audiences, and social media: invited talk.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
4	Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen	Probabilistic latent semantic user segmentation for behavioral targeted advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	behavioral targeting (BT), probabilistic latent semantic analysis, user segmentation
4	Anindya Ghose, Sha Yang	Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.	WWW	2008	DBLP DOI BibTeX RDF	paid search advertising, search engines, web 2.0, electronic commerce, online advertising, hierarchical bayesian modeling
4	Ewa Dominowska, Vanja Josifovski	First workshop on targeting and ranking for online advertising.	WWW	2008	DBLP DOI BibTeX RDF	targeting of online advertising, ranking, online advertising
4	Jerry Zeyu Gao, Angela Ji	SmartMobile-AD: An Intelligent Mobile Advertising System.	GPC Workshops	2008	DBLP DOI BibTeX RDF	wireless advertising, mobile advertising system, digital advertising, electronic commerce, mobile commerce
4	Anindya Ghose, Sha Yang	An empirical analysis of sponsored search performance in search engine advertising.	WSDM	2008	DBLP DOI BibTeX RDF	paid search advertising, search engines, electronic commerce, online advertising, internet markets, hierarchical bayesian modeling
4	Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski	A note on search based forecasting of ad volume in contextual advertising.	CIKM	2008	DBLP DOI BibTeX RDF	impression forecasting, internet monetization, online advertising, wand, content match, contextual advertising
4	Arvind K. Tripathi, Suresh K. Nair	Mobile Advertising in Capacitated Wireless Networks.	IEEE Trans. Knowl. Data Eng.	2006	DBLP DOI BibTeX RDF	Ad targeting, wireless advertising, wireless networks, Markov decision process, mobile advertising
4	Evangelos Christou, Panagiotis Kassianidis	Persuasion Effectiveness of Alternative Types of Internet Advertising for Hotels: A Cross-Cultural Study.	ENTER	2005	DBLP DOI BibTeX RDF	comparative advertising, cross-cultural perceptions, hotels, Internet advertising
4	JungKook Lee, Juline E. Mills	Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations.	ENTER	2005	DBLP DOI BibTeX RDF	Interactive Advertising Model, State Tourism Organizations, Structural Equation Model, Web Advertising, Confirmatory Factor Analysis
4	Christian Rohrer, John Boyd	The rise of intrusive online advertising and the response of user experience research at Yahoo!	CHI Extended Abstracts	2004	DBLP DOI BibTeX RDF	Yahoo!, advertising research, brand research, online advertising, user experience research
3	Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen	Managing Advertising Context.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Christine Bauer, Sarah Spiekermann	Conceptualizing Context for Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Hans Jörg Müller, Florian Alt, Daniel Michelis	Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Peter van Waart, Ingrid Mulder, Cees de Bont	Meaningful Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown	Targeted Advertising on the Handset: Privacy and Security Challenges.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu	Deploying Pervasive Advertising in a Farmers' Market.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Bernadette Emsenhuber	Scent Marketing: Making Olfactory Advertising Pervasive.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi	Attentional Behavior of Users on the Move Towards Pervasive Advertising Media.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Rui José, Jorge C. S. Cardoso	Opportunities and Challenges of Interactive Public Displays as an Advertising Medium.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Kurt Partridge, Bo Begole	Activity-Based Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles	Social Networks in Pervasive Advertising and Shopping.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Nick Taylor 0002, Keith Cheverst	Rural Communities and Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
3	Hernan Riquelme, Saleh Al Enezi, Rosa E. Rios	Factors Predicting Three SMS Advertising Responses.	ICMB	2011	DBLP DOI BibTeX RDF	SMS advertising, SMS responses, SMS, advertising
3	Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo	PageSense: style-wise web page advertising.	WWW	2010	DBLP DOI BibTeX RDF	multimodal relevance, web page advertising, web page style
3	Bong-Jun Yi, Jung-Tae Lee, Hyun-Wook Woo, Hae-Chang Rim	Contextual video advertising system using scene information inferred from video scripts.	SIGIR	2010	DBLP DOI BibTeX RDF	contextual video advertising, script, situation, scene
3	Guwen Feng, Xin-Jing Wang, Lei Zhang 0001, Wei-Ying Ma	Mining adjacent markets from a large-scale ads video collection for image advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	adjacent marketing, video retrieval, image advertising
3	Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski	Information retrieval challenges in computational advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	sponsored search, online advertising, content match
3	Feelhwan Park, Yoh Shiraishi, Osamu Takahashi	A Study on Small Business Advertising Using E-mail Transmitting Screens on Mobile Phones.	SAINT	2010	DBLP DOI BibTeX RDF	Advertising psychology, Google android, Mail application, Smart phone, Mobile Advertising
3	Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin	Exploitation and exploration in a performance based contextual advertising system.	KDD	2010	DBLP DOI BibTeX RDF	click feedback, exploitation and exploration, online advertising, click-through-rate
3	Deepak Agarwal, Rahul Agrawal, Rajiv Khanna, Nagaraj Kota	Estimating rates of rare events with multiple hierarchies through scalable log-linear models.	KDD	2010	DBLP DOI BibTeX RDF	computational advertising, count data, display advertising, gamma-poisson, spars contingency tables, spike and slab prior
3	Benjamin Edelman	Deterring Online Advertising Fraud through Optimal Payment in Arrears.	Financial Cryptography	2009	DBLP DOI BibTeX RDF	contracts, signaling, online advertising, screening, fraud
3	Kohei Ichikawa, Katsutoshi Yada, Namiko Nakachi, Takashi Washio	Optimization of Budget Allocation for TV Advertising.	KES	2009	DBLP DOI BibTeX RDF	optimal budget allocation, advertising, GA
3	Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Vassilvitskii, Martin Zinkevich	Adaptive bidding for display advertising.	WWW	2009	DBLP DOI BibTeX RDF	adaptive bidding, concentration bounds, display advertising, guaranteed delivery, guess-then-double algorithms
3	Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang, Zheng Chen	How much can behavioral targeting help online advertising?	WWW	2009	DBLP DOI BibTeX RDF	behavioral targeting (bt), click-through rate (ctr)., online advertising, user segmentation
3	Frank Y. Guo	User Experience Research and Management of Online Advertising and Merchandising.	HCI	2009	DBLP DOI BibTeX RDF	merchandising, usability, user experience, eye tracking, advertising, eCommerce
3	Jung-Tae Lee, Hyungdong Lee, Hee-Seon Park, Young-In Song, Hae-Chang Rim	Finding advertising keywords on video scripts.	SIGIR	2009	DBLP DOI BibTeX RDF	contextual in-video advertising, keyword extraction
3	Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang	Context transfer in search advertising.	SIGIR	2009	DBLP DOI BibTeX RDF	landing page taxonomy, online advertising
3	Jinlian Guo, Tao Mei, Falin Liu, Xian-Sheng Hua	AdOn: an intelligent overlay video advertising system.	SIGIR	2009	DBLP DOI BibTeX RDF	contextual relevance, saliency detection, video advertising
3	Teng-Kai Fan, Chia-Hui Chang	Sentiment-Oriented Contextual Advertising.	ECIR	2009	DBLP DOI BibTeX RDF	Marketing, Web Advertising, Sentiment Detection
3	Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang	What happens after an ad click?: quantifying the impact of landing pages in web advertising.	CIKM	2009	DBLP DOI BibTeX RDF	landing page taxonomy, online advertising
3	Teng-Kai Fan, Chia-Hui Chang	Blogger-centric contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	machine learning, blog, marketing, web advertising, intention recognition, sentiment detection
3	Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, Vanja Josifovski, Rajiv Khanna	Translating relevance scores to probabilities for contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	probability of relevance, relevance scores, logistic regression, online advertising
3	Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray	Audience selection for on-line brand advertising: privacy-friendly social network targeting.	KDD	2009	DBLP DOI BibTeX RDF	on-line advertising, privacy, social networks, predictive modeling, user-generated content
3	Heng Xu, John W. Bagby, Terence Ryan Melonas	Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design.	Privacy Enhancing Technologies	2009	DBLP DOI BibTeX RDF	Fair Information Practice Principles (FIPP), industry self-regulation, wireless advertising messaging (WAM), architecture design, privacy enhancing technologies (PETs), government regulation
3	Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin	Online allocation of display advertisements subject to advanced sales contracts.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	display advertising, simulation, optimization, modeling, online algorithms
3	Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich	Scalable clustering and keyword suggestion for online advertisements.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
3	Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond	Ad quality on TV: predicting television audience retention.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
3	Symeon Papadopoulos, Fotis Menemenis, Yiannis Kompatsiaris, Ben Bratu	Lexical Graphs for Improved Contextual Ad Recommendation.	ECIR	2009	DBLP DOI BibTeX RDF	content-targeted advertising, vocabulary impedance, lexical graphs, Online advertising
3	Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh	A combinatorial allocation mechanism with penalties for banner advertising.	WWW	2008	DBLP DOI BibTeX RDF	structural approximation, supply guarantee, combinatorial auctions, internet advertising
3	Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra	Dynamic cost-per-action mechanisms and applications to online advertising.	WWW	2008	DBLP DOI BibTeX RDF	cost-per-action, mechanism design, internet advertising
3	Arpita Ghosh, Mohammad Mahdian	Externalities in online advertising.	WWW	2008	DBLP DOI BibTeX RDF	approximation algorithms, auctions, advertising, externalities
3	Andrei Z. Broder	Computational advertising and recommender systems.	RecSys	2008	DBLP DOI BibTeX RDF	computational advertising, recommender systems, sponsored search, content match
3	Joanna Jaworska, Marcin Sydow	Behavioural Targeting in On-Line Advertising: An Empirical Study.	WISE	2008	DBLP DOI BibTeX RDF	behavioural targeting, on-line advertising, machine learning, user profile, experimentation, click-through rate
3	Wei-Shing Liao, Kuan-Ting Chen, Winston H. Hsu	AdImage: video advertising by image matching and ad scheduling optimization.	SIGIR	2008	DBLP DOI BibTeX RDF	AdImage, web video advertising, image matching, content-aware
3	Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Grant Wang	Optimizing query rewrites for keyword-based advertising.	ACM Conference on Electronic Commerce	2008	DBLP DOI BibTeX RDF	keyword-based advertising, greedy algorithm, query rewriting, submodularity
3	Yifan Chen, Gui-Rong Xue, Yong Yu	Advertising keyword suggestion based on concept hierarchy.	WSDM	2008	DBLP DOI BibTeX RDF	keyword suggestion, advertising, concept hierarchy
3	Tao Mei, Xian-Sheng Hua, Shipeng Li	Contextual in-image advertising.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	image saliency, web page segmentation, image advertising
3	Chia-Hu Chang, Kuei-Yi Hsieh, Ming-Che Chung, Ja-Ling Wu	ViSA: virtual spotlighted advertising.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	less intrusiveness, tennis video analysis, virtual advertisement, image advertising
3	Chandrasekhar Narayanaswami, Daniel Coffman, M. C. Lee, Y. S. Moon, J. H. Han, H. K. Jang, Scott McFaddin, Y. S. Paik, J. H. Kim, J. K. Lee, J. W. Park, Danny Soroker	Pervasive symbiotic advertising.	HotMobile	2008	DBLP DOI BibTeX RDF	security, privacy, pervasive computing, advertising, symbiosis
3	Claire Gauzente	Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study.	DEXA Workshops	2008	DBLP DOI BibTeX RDF	sms-advertising, attitude, intrusiveness, clutter
3	Stuart J. Barnes	Virtual worlds as a medium for advertising.	DATA BASE	2007	DBLP DOI BibTeX RDF	virtual world, marketing, online game, second life, advertising, MMOG
3	Esma Nur Cinicioglu, Prakash P. Shenoy, Canan Kocabasoglu	Use of Radio Frequency Identification for Targeted Advertising: A Collaborative Filtering Approach Using Bayesian Networks.	ECSQARU	2007	DBLP DOI BibTeX RDF	targeted advertising, learning Bayesian networks, RFID, Bayesian networks, collaborative filtering
3	Matthias C. Sala, Kurt Partridge, Linda Jacobson, James Begole	An Exploration into Activity-Informed Physical Advertising Using PEST.	Pervasive	2007	DBLP DOI BibTeX RDF	Ubiquitous computing, advertising, human computation, experience sampling method
3	Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel	A semantic approach to contextual advertising.	SIGIR	2007	DBLP DOI BibTeX RDF	semantics, matching, contextual advertising
3	Anindya Ghose, Sha Yang	An empirical analysis of paid placement in online advertising.	ICEC	2007	DBLP DOI BibTeX RDF	hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising
3	Tao Mei, Linjun Yang, Xian-Sheng Hua, Hao Wei, Shipeng Li	VideoSense: a contextual video advertising system.	ACM Multimedia	2007	DBLP DOI BibTeX RDF	ad insertion point detection, online video advertising
3	Tao Mei, Xian-Sheng Hua, Linjun Yang, Shipeng Li	VideoSense: towards effective online video advertising.	ACM Multimedia	2007	DBLP DOI BibTeX RDF	contextual relevance, less intrusiveness, online video advertising
3	Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho	Finding advertising keywords on web pages.	WWW	2006	DBLP DOI BibTeX RDF	information extraction, advertising, keyword extraction
3	Paat Rusmevichientong, David P. Williamson	An adaptive algorithm for selecting profitable keywords for search-based advertising services.	ACM Conference on Electronic Commerce	2006	DBLP DOI BibTeX RDF	search-based advertising, adaptive algorithms, online optimization, multi-armed bandits
3	Bo Xing, Zhangxi Lin	The impact of search engine optimization on online advertising market.	ICEC	2006	DBLP DOI BibTeX RDF	paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization
3	Bao Xin Ren, Ding Li Ying	Barriers and solutions to the development of online advertising in China.	ICEC	2006	DBLP DOI BibTeX RDF	barriers against online advertising, on-line game solution, interactivity, humanism
3	Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura	Impedance coupling in content-targeted advertising.	SIGIR	2005	DBLP DOI BibTeX RDF	web, Bayesian networks, kNN, advertising
3	Dimitris Drossos, George M. Giaglis	Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS.	Panhellenic Conference on Informatics	2005	DBLP DOI BibTeX RDF	SMS advertising, Mobile applications, factor analysis
3	Soon Seok Kim, Sung Kwon Kim, Hong-Jin Park	New Approach for Secure and Efficient Metering in the Web Advertising.	ICCSA	2004	DBLP DOI BibTeX RDF	Security, WWW, Web Advertising, Metering
3	Timo Saari, Niklas Ravaja, Jari Laarni, Marko Turpeinen, Kari Kallinen	Psychologically targeted persuasive advertising and product information in e-commerce.	ICEC	2004	DBLP DOI BibTeX RDF	personalization emotion, e-commerce, persuasion, advertising
3	John V. Harrison, Anna Andrusiewicz	The digital signage exchange: a virtual marketplace for out-of-home digital advertising.	ACM Conference on Electronic Commerce	2003	DBLP DOI BibTeX RDF	digital advertising, internet, multimedia, electronic commerce, computer networks, data management
3	Jae Kyu Lee, Jae Won Lee	Internet advertising strategy by comparison challenge approach.	ICEC	2003	DBLP DOI BibTeX RDF	comparison challenge, electronic commerce, advertising, comparison shopping
3	Neil C. Rowe, Jim Coffman, Yilmaz Degirmenci, Scott Hall, Shong Lee, Clifton Williams	Automatic removal of advertising from web-page display.	JCDL	2002	DBLP DOI BibTeX RDF	information retrieval, World Wide Web, images, information filtering, advertising
3	Anand Ranganathan, Roy H. Campbell	Advertising in a pervasive computing environment.	Workshop Mobile Commerce	2002	DBLP DOI BibTeX RDF	pervasive computing, electronic commerce, advertising
3	David Siew, Xun Yi	Agent-Mediated Internet Advertising. (PDF / PS)	WECWIS	2000	DBLP DOI BibTeX RDF	push and pull technology, software agent, Internet advertising
2	Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti	Mobile Phones and Outdoor Advertising: Measurable Advertising.	IEEE Pervasive Computing	2011	DBLP DOI BibTeX RDF	mobile computing, pervasive computing, advertising
2	John Krumm	Ubiquitous Advertising: The Killer Application for the 21st Century.	IEEE Pervasive Computing	2011	DBLP DOI BibTeX RDF	ubiquitous computing, pervasive computing, advertising
2	Gerard Hermet, Jacques Combet	Mobile Internet Monetization: A Methodology to Monitor in Real Time the Cellular Subscriber Transactional Itinerary, from Mobile Advertising Exposure to Actual Purchase.	ICMB	2011	DBLP DOI BibTeX RDF	Web Audience Measurement, Monetization, NIS, Passive Consumer Panel, Internet Protocol, Mobile Internet, Mobile advertising
2	Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi	Ambient Persuasion in the Shopping Context.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
2	Berardina De Carolis	Adapting News and Advertisements to Groups.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
2	Ursula Stalder	Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
2	Harley Lorenz Geiger	A Standard for Digital Signage Privacy.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
2	Max Meier, Gilbert Beyer	Interacting with Sound.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
2	Charles Day	Fixing Internet Advertising: What Would Donald Draper Do?	Computing in Science and Engineering	2010	DBLP DOI BibTeX RDF	advertising online, Internet computing, website usability
2	Arpita Ghosh, Amin Sayedi	Expressive auctions for externalities in online advertising.	WWW	2010	DBLP DOI BibTeX RDF	auction design, expressive auctions, online advertising, externalities
2	Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguang Zhu, Zheng Chen	A novel click model and its applications to online advertising.	WSDM	2010	DBLP DOI BibTeX RDF	search engine, advertisement, attribute, bayesian, gaussian
2	Sujith Ravi, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Sandeep Pandey, Bo Pang	Automatic generation of bid phrases for online advertising.	WSDM	2010	DBLP DOI BibTeX RDF	sponsored search, content match
2	Bernard J. Jansen, Lauren Solomon	Gender demographic targeting in sponsored search.	CHI	2010	DBLP DOI BibTeX RDF	gender personalization, ppc, target audience description, gender, sponsored search, pay-per-click, keyword advertising