Search results for "brand value"

Found 11 publication records. Showing 11 according to the selection in the facets

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
2	Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, Katsumi Tanaka	Evaluating brand value on the web.	WICOW	2009	DBLP DOI BibTeX RDF	brand value, evaluation of brand names, obtaining attributes of products
1	Yung-Lan Wang, Gwo-Hshiung Tzeng	Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods.	Expert Syst. Appl.	2012	DBLP DOI BibTeX RDF
1	Johann Füller, Roland Schroll, Severin Dennhardt, Katja Hutter	Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands.	HICSS	2012	DBLP DOI BibTeX RDF
1	Stuart J. Barnes, Jan Mattsson	Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method.	IJOM	2011	DBLP BibTeX RDF
1	Mercedes Esteban-Bravo, Nora Lado	Brand value in horizontal alliances: the case of twin-cars.	JORS	2011	DBLP DOI BibTeX RDF
1	Avi Goldfarb, Qiang Lu, Sridhar Moorthy	Measuring Brand Value in an Equilibrium Framework.	Marketing Science	2009	DBLP DOI BibTeX RDF
1	Davide Bolchini, Tao Yang, Franca Garzotto	Evaluating the communication design of branded websites: a value-based framework.	SIGDOC	2009	DBLP DOI BibTeX RDF	brand value, communication impact, evaluation, website design, methodological framework
1	Dmitri Kuksov	Brand Value in Social Interaction.	Management Science	2007	DBLP DOI BibTeX RDF
1	Davide Bolchini, Franca Garzotto, Paolo Paolini	Branding and Communication Goals for Content-Intensive Interactive Applications.	RE	2007	DBLP DOI BibTeX RDF
1	Yoji Taniguchi, Nobutoshi Sagawa	IC Tag Based Traceability: System and Solutions.	ICDE	2005	DBLP DOI BibTeX RDF
1	Mark Heitmann, Catja Prykop, Peter Aschmoneit	Using Means-End Chains to Build Mobile Brand Communities.	HICSS	2004	DBLP DOI BibTeX RDF

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