Search results for "marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
4	Tanvi Kothari, Daniel R. Fesenmaier	Assessing eBusiness Models of U.S. Destination Marketing Organizations.	ENTER	2007	DBLP DOI BibTeX RDF	eBusiness models, destination marketing organizations, web marketing strategy
4	Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva	Healthcare internet marketing: developing a communication strategy for a broad healthcare network.	ICEGOV	2007	DBLP DOI BibTeX RDF	healthcare internet marketing, public marketing, e-government
4	Jan Ahrens, Michal Ann Strahilevitz	Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms.	PERSUASIVE	2007	DBLP DOI BibTeX RDF	WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing
4	Martina Y. Trucco, Saidat Amirkhanova	Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations.	CEC/EEE	2006	DBLP DOI BibTeX RDF	e-detailing, pharmaceutical marketing, e-commerce, e-marketing
4	Mohamed Essawy	Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands.	ENTER	2005	DBLP DOI BibTeX RDF	Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing
4	Efthymios Constantinides	From Physical Marketing to Web Marketing: The Web-Marketing Mix.	HICSS	2002	DBLP DOI BibTeX RDF	Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce
4	Matthew Richardson, Pedro Domingos	Mining knowledge-sharing sites for viral marketing.	KDD	2002	DBLP DOI BibTeX RDF	social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing
3	Tilmann Bruckhaus	Collective Intelligence in Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Peter van der Putten, Joost N. Kok	Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Brano Markic, Drazena Tomic	Marketing Intelligent System for Customer Segmentation.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Virgilio López-Morales, Omar López-Ortega	Direct Marketing Based on a Distributed Intelligent System.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Siddhartha Bhattacharyya	Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	David W. Stewart	Observations on Soft Computing in Marketing.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	John Roberts	Soft Computing Methods in Marketing: Phenomena and Management Problems.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Berend Wierenga	Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Adilson Borges, Barry J. Babin	KDD: Applying in Marketing Practice Using Point of Sale Information.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Greg W. Marshall	Marketing - Sales Interface and the Role of KDD.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Albert Orriols-Puig, Jorge Casillas, Francisco J. Martínez-López	Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia	PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Man Leung Wong	Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang	An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management.	Marketing Intelligent Systems Using Soft Computing	2010	DBLP DOI BibTeX RDF
3	Forrest Stonedahl, William Rand, Uri Wilensky	Evolving viral marketing strategies.	GECCO	2010	DBLP DOI BibTeX RDF	genetic algorithms, simulation, social networks, agent-based modeling, diffusion, business, viral marketing
3	Mark A. Rosso, Bernard J. Jansen	Smart marketing or bait & switch: competitors' brands as keywords in online advertising.	WICOW	2010	DBLP DOI BibTeX RDF	deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
3	Wei Chen 0013, Chi Wang, Yajun Wang	Scalable influence maximization for prevalent viral marketing in large-scale social networks.	KDD	2010	DBLP DOI BibTeX RDF	social networks, viral marketing, influence maximization
3	Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato	Using visual and text features for direct marketing on multimedia messaging services domain.	Multimedia Tools Appl.	2009	DBLP DOI BibTeX RDF	Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing
3	Qiwan Wang	Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection.	ISNN	2009	DBLP DOI BibTeX RDF	Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization
3	Nikki Serapio, B. J. Fogg	Designing for video engagement on social networks: a video marketing case study.	PERSUASIVE	2009	DBLP DOI BibTeX RDF	video marketing, video persuasion, social networks
3	Irene Samanta-Rounti	The Impact of e-Customer Relationship Marketing in Hotel Industry.	WSKS	2009	DBLP DOI BibTeX RDF	hotel sector-e-marketing, e-CRM
3	Jingdong Chen, Wei Han	The research on the service marketing strategies and empirical based on the product value.	Int. Conf. Interaction Sciences	2009	DBLP DOI BibTeX RDF	4P strategy, product value, service marketing, customer satisfaction
3	Jingdong Chen, Xiaoqian Gao	The theory and empirical research of network marketing based on relational value.	Int. Conf. Interaction Sciences	2009	DBLP DOI BibTeX RDF	mutual benefit, network marketing, relational value
3	Toshiro Minami, Eunja Kim	Data Analysis Methods for Library Marketing.	FGIT	2009	DBLP DOI BibTeX RDF	Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis
3	Byeong Cheol Lee, Bruce Wicks, Wei-Jue Huang	Development of Technology Training for Destination Marketing Organisations.	ENTER	2009	DBLP DOI BibTeX RDF	Tourism technology, Training content, Destination Marketing Oganisations (DMO), You Tube, Podcast, RSS feed
3	Roberto Daniele, Andrew J. Frew, Kate Varini, Asmik Magakian	Affiliate Marketing in Travel and Tourism.	ENTER	2009	DBLP DOI BibTeX RDF	affiliate marketing, merchant - affiliate networks distribution channels, electronic distribution - online travel, brand management, online fraud
3	Zheng Xiang, Bing Pan	Travel Queries on Cities in the United States: Implications for Search Engine Marketing in Tourism.	ENTER	2009	DBLP DOI BibTeX RDF	travel information search, travel queries, destinations, search engine marketing
3	Ata Farzamnia, S. M. R. Nasserzadeh, Soroosh Nalchigar	Which Internet Marketing Mix's Has More Effect on the Passenger's Decision for Choosing Their Travel Agency in Iran?.	NCM	2009	DBLP DOI BibTeX RDF	Tourism industry, Electronic Tourism, Internet Marketing mix's, information Technology, Marketing
3	Stefan Lessmann, Stefan Voß	Feature Selection in Marketing Applications.	ADMA	2009	DBLP DOI BibTeX RDF	Classification, Support Vector Machines, Feature Selection, Decision Support, Marketing
3	Marije Teerling, Willem Pieterson	Multi-channel marketing: an experiment on leading citizens to online public services.	D.GO	2009	DBLP DOI BibTeX RDF	channel marketing, service channels, e-government, e-services, multi-channeling
3	Abhijit Upasani, Reha Uzsoy	Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions.	Annals OR	2008	DBLP DOI BibTeX RDF	Production/marketing interface, Dynamic price and lead time quotation, Load dependent lead time
3	Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan	Optimal marketing strategies over social networks.	WWW	2008	DBLP DOI BibTeX RDF	monetizing social networks, submodular maximization, marketing, pricing
3	Toshiro Minami	A Design for Library Marketing System and Its Possible Applications.	PKAW	2008	DBLP DOI BibTeX RDF	Library Marketing, 2-dimensional Code, Intelligent Bookshelf, Data Mining, RFID (Radio Frequency Identification)
3	Matthias Fuchs, Mario Tuta, Wolfram Höpken	Adoption of E-mail Marketing in the Hotel Sector.	ENTER	2008	DBLP DOI BibTeX RDF	E-Mail Marketing, adoption behaviour, logistic regression, SEM, hotel sector
3	Lene Mailund, Kim Halskov	Designing marketing experiences.	Conference on Designing Interactive Systems	2008	DBLP DOI BibTeX RDF	marketing effect, design, experience
3	Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller	What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism.	CHI Extended Abstracts	2008	DBLP DOI BibTeX RDF	external evangelism, software human factors, user experience marketing, user experience
3	Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King	Mining social networks using heat diffusion processes for marketing candidates selection.	CIKM	2008	DBLP DOI BibTeX RDF	social network, marketing, heat diffusion
3	Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts	Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?.	EC-Web	2008	DBLP DOI BibTeX RDF	buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience
3	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	TWEB	2007	DBLP DOI BibTeX RDF	recommender systems, e-commerce, network analysis, Viral marketing, long tail, word-of-mouth
3	Tsz-Wai Lui, Gabriele Piccoli, Blake Ives	Marketing strategies in virtual worlds.	DATA BASE	2007	DBLP DOI BibTeX RDF	product attributes, theory of cognitive fit, virtual worlds, marketing strategy, media richness theory
3	Sean Zdenek	Frozen ecstasy: visualizing hearing in marketing materials for cochlear implants.	SIGDOC	2007	DBLP DOI BibTeX RDF	deaf studies, discourse studies, technical marketing communication, visual rhetoric, cochlear implants
3	Jun Ju, Hong Zhang	Application of Data Mining Based on Artificial Immunity in Marketing.	CONFENIS	2007	DBLP DOI BibTeX RDF	Data mining, Association rule, Marketing strategy, Artificial immunity
3	T. Andrew Yang, Dan J. Kim, Vishal Dhalwani	Social Networking as a New Trend in E-Marketing.	CONFENIS	2007	DBLP DOI BibTeX RDF	Enterprise social networks, Marketing and campaign management, Value analysis
3	Florian Zach, Zheng Xiang, Daniel R. Fesenmaier	An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus.	ENTER	2007	DBLP DOI BibTeX RDF	web marketing - convention and visitors bureaus, Innovation
3	Mandy Lo, Rob Law	Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations.	ENTER	2007	DBLP DOI BibTeX RDF	NTO, web marketing, websites, Hong Kong, Singapore
3	Sue A. Douglas	Using marketing to put the sparkle back into your training.	SIGUCCS	2007	DBLP DOI BibTeX RDF	headlines, communicating, communication, training, program, marketing, message, classes, advertisement, consumer, audience, ad
3	Tim Carnes, Chandrashekhar Nagarajan, Stefan M. Wild, Anke van Zuylen	Maximizing influence in a competitive social network: a follower's perspective.	ICEC	2007	DBLP DOI BibTeX RDF	social networks, approximation algorithms, network analysis, viral marketing, targeted marketing
3	Usama M. Fayyad	From mining the web to inventing the new sciences underlying the internet.	KDD	2007	DBLP DOI BibTeX RDF	digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting
3	Carlota Lorenzo, Efthymios Constantinides, Peter Geurts, Miguel A. Gómez	Impact of Web Experience on e-Consumer Responses.	EC-Web	2007	DBLP DOI BibTeX RDF	virtual buying behaviour, online marketing tools, online marketing, Web experience
3	Toshiro Minami	RFID Tag Based Library Marketing for Improving Patron Services.	PKAW	2006	DBLP DOI BibTeX RDF	IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification)
3	Meike Reichle, Petra Perner, Klaus-Dieter Althoff	Data Preparation of Web Log Files for Marketing Aspects Analyses.	Industrial Conference on Data Mining	2006	DBLP DOI BibTeX RDF
3	Robert Govers, Frank Go	e-Marketing, Past and Present: Some ideas for future research agendas.	ENTER	2006	DBLP DOI BibTeX RDF	internet, social interaction, e-marketing, future research, disintermediation
3	Peter O'Connor	An Analysis of Email Marketing Practices of International Hotel Chains: Compliance with Legislative Requirements?.	ENTER	2006	DBLP DOI BibTeX RDF	email marketing, hotel industry, privacy, Spam
3	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	ACM Conference on Electronic Commerce	2006	DBLP DOI BibTeX RDF	recommender systems, E-commerce, viral marketing
3	Renan G. Cattelan, Shan He 0002, Darko Kirovski	Prototyping a novel platform for free-trade of digital content.	WebMedia	2006	DBLP DOI BibTeX RDF	digital content trading, mobile electronic marketing, off-line economies, electronic commerce, mobile commerce, viral marketing, word-of-mouth
3	Ke Wang, Senqiang Zhou, Qiang Yang, Jack Man Shun Yeung	Mining Customer Value: From Association Rules to Direct Marketing.	Data Min. Knowl. Discov.	2005	DBLP DOI BibTeX RDF	classification, association rule, regression, direct marketing
3	N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos	The impact of Internal Marketing to Market Orientation concept and their effects to bank performance.	Operational Research	2005	DBLP DOI BibTeX RDF	Internal Marketing, service quality, Market Orientation
3	Li Li, Wengui Su, Jian Jiang	The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process.	ICEC	2005	DBLP DOI BibTeX RDF	customer relation marketing, analytic hierarchy process, customer loyalty
3	Th. Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis	An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels.	ENTER	2005	DBLP DOI BibTeX RDF	Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems
3	Thomas I. M. Ho	Curricular and marketing responses to offshoring of information technology services.	SIGITE Conference	2004	DBLP DOI BibTeX RDF	curriculum, outsourcing, marketing, offshoring
3	Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko	Cross channel optimized marketing by reinforcement learning.	KDD	2004	DBLP DOI BibTeX RDF	customer life time value, reinforcement learning, CRM, cost sensitive learning, targeted marketing
3	Thomas Kwok, Thao Nguyen, Linh Lam	Tracking results from multichannel marketing programs on electronic commerce.	ACM Conference on Electronic Commerce	2003	DBLP DOI BibTeX RDF	affiliate, Internet, Web, tracking, marketing, eCommerce, cookie
3	Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha	eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments.	ICEC	2003	DBLP DOI BibTeX RDF	collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce
3	David M. Fram, June S. Almenoff, William DuMouchel	Empirical Bayesian data mining for discovering patterns in post-marketing drug safety.	KDD	2003	DBLP DOI BibTeX RDF	empirical Bayes methods, pharmacovigilance, post-marketing surveillance, data mining, association rules
3	Victor S. Y. Lo	The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing.	SIGKDD Explorations	2002	DBLP DOI BibTeX RDF	customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing
3	Linda Putman, Barbara Wills	A new direction: improved methods for marketing faculty and staff technology training.	SIGUCCS	2002	DBLP DOI BibTeX RDF	evaluating training sessions, marketing training options, technology training needs, assessment, faculty development
3	Yiyu Yao, Ning Zhong	Mining Market Value Functions for Targeted Marketing.	COMPSAC	2001	DBLP DOI BibTeX RDF	Market Value Functions, Data Mining, E-commerce, Business Intelligence, Targeted Marketing
3	P. K. Kannan, Ai-Mei Chang, Andrew B. Whinston	Wireless Commerce: Marketing Issues and Possibilities. (PDF / PS)	HICSS	2001	DBLP DOI BibTeX RDF	Wireless Commerce, Mobile, Marketing, Marketing Research
3	Chidanand Apté, E. Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson	Segmentation-based modeling for advanced targeted marketing.	KDD	2001	DBLP DOI BibTeX RDF	Segmentation-based models, feature selection, decision trees, logistic regression, linear regression, targeted marketing
3	Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vatnik, Yizhak Idan	Evaluation of prediction models for marketing campaigns.	KDD	2001	DBLP DOI BibTeX RDF	Marketing Campaigns, Performance Measures, Confidence Intervals, Model Evaluation
3	Pedro Domingos, Matthew Richardson	Mining the network value of customers.	KDD	2001	DBLP DOI BibTeX RDF	social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing
3	G. Jha, S. C. Hui	Data Mining for Risk Analysis and Targeted Marketing.	PRICAI	1998	DBLP DOI BibTeX RDF	Data mining, knowledge discovery in databases, risk analysis, targeted marketing, data mining process
3	John A. Keane, T. N. Franklin, R. Dipper, A. J. Grant, R. Sumner, Ming Q. Xu	Benchmarking financial database queries on a parallel machine.	HICSS	1995	DBLP DOI BibTeX RDF	marketing data processing, database benchmark, financial database queries, UK bank, marketing queries, I/O throughput limit, disk controllers, query decomposition, Kendall Square Research KSR1-32, virtual shared memory computer, query processing, distributed databases, parallel machines, parallel machine, software performance evaluation, speedup, data distribution, management information systems, bank data processing, MIS, query optimisation
3	George Kapsiotis, Spyros G. Tzafestas	Hierarchical control approach to a composite inventory-marketing problem.	Journal of Intelligent and Robotic Systems	1994	DBLP DOI BibTeX RDF	Inventory-marketing problem, advertisement process, dual optimization technique, hierarchical control
3	V. Ambrosiadou, Madan Singh	A decision support system for strategic planning in large-scale marketing channels: An example in the tile industry.	Journal of Intelligent and Robotic Systems	1993	DBLP DOI BibTeX RDF	marketing channels, game theory, Decision support system, strategic planning
3	M. Broßmann	Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing).	Datenverarbeitung im Marketing	1980	DBLP BibTeX RDF
3	W. Röske, H. Gansera	Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren.	Datenverarbeitung im Marketing	1980	DBLP BibTeX RDF
3	M. Heidötting	Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems.	Datenverarbeitung im Marketing	1980	DBLP BibTeX RDF
3	G. Henning	Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing.	Datenverarbeitung im Marketing	1980	DBLP BibTeX RDF
2	Preyas S. Desai	Editorial - Marketing Science: Marketing and Science.	Marketing Science	2011	DBLP DOI BibTeX RDF
2	Peter J. Danaher, Michael S. Smith	Modeling Multivariate Distributions Using Copulas: Applications in Marketing.	Marketing Science	2011	DBLP DOI BibTeX RDF
2	Peter J. Danaher, Michael S. Smith	Rejoinder - Estimation Issues for Copulas Applied to Marketing Data.	Marketing Science	2011	DBLP DOI BibTeX RDF
2	Andrea Ahlemeyer-Stube	Challenges and Techniques of Predictive Marketing.	Industrial Conference on Data Mining - Workshops	2011	DBLP BibTeX RDF
2	Christiane Schatte, Petra Perner	About the Use of Data Bases for Data Mining in Direct Marketing.	Industrial Conference on Data Mining - Workshops	2011	DBLP BibTeX RDF
2	Eric T. Bradlow	Editorial - It's Never Good-bye to Marketing Science.	Marketing Science	2010	DBLP DOI BibTeX RDF
2	Wesley R. Hartmann	Demand Estimation with Social Interactions and the Implications for Targeted Marketing.	Marketing Science	2010	DBLP DOI BibTeX RDF
2	Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch	Database Submission - The Evolving Social Network of Marketing Scholars.	Marketing Science	2010	DBLP DOI BibTeX RDF
2	Yang Liu, He Wan, Xuecheng Yang	Social Network Based Marketing in Mobile Phone Users' Community.	MVHI	2010	DBLP DOI BibTeX RDF	Mobile Phone User, Marketing Implications, Social Network, Virtual Community
2	Yan-li Zhu, Yu-Fen Wang, Shun-Ping Wang, Xiao-juan Guo	Mining Association Rules Based on Cloud Model and Application in Credit Card Marketing.	APWCS	2010	DBLP DOI BibTeX RDF	association rules, marketing, apriori algorithm, cloud model
2	Nicole Immorlica, Vahab S. Mirrokni	Optimal marketing and pricing over social networks.	WWW	2010	DBLP DOI BibTeX RDF	social networks, influence, revenue maximization
2	Yu Zhang, Zhaoqing Wang, Chaolun Xia	Identifying Key Users for Targeted Marketing by Mining Online Social Network.	AINA Workshops	2010	DBLP DOI BibTeX RDF	key users, online social network, web of trust, targeted marketing
2	Jerzy Surma, Anna Furmanek	Improving Marketing Response by Data Mining in Social Network.	ASONAM	2010	DBLP DOI BibTeX RDF	marketing response, data mining, social network, classification tree
2	Yangcheng Hu	The Role of Marketing Performance in the Relationship between Knowledge Management and Financial Performance.	WKDD	2010	DBLP DOI BibTeX RDF	marketing performance, financial performance, knowledge management