Search results for "mobile advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
2	Gerard Hermet, Jacques Combet	Mobile Internet Monetization: A Methodology to Monitor in Real Time the Cellular Subscriber Transactional Itinerary, from Mobile Advertising Exposure to Actual Purchase.	ICMB	2011	DBLP DOI BibTeX RDF	Web Audience Measurement, Monetization, NIS, Passive Consumer Panel, Internet Protocol, Mobile Internet, Mobile advertising
2	Parissa Haghirian, Maria Madlberger, Akihiro Inoue	Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.	HICSS	2008	DBLP DOI BibTeX RDF
2	Jerry Zeyu Gao, Angela Ji	SmartMobile-AD: An Intelligent Mobile Advertising System.	GPC Workshops	2008	DBLP DOI BibTeX RDF	wireless advertising, mobile advertising system, digital advertising, electronic commerce, mobile commerce
2	Xiang Shen, Huaping Chen	An Empirical Study of What Drives Consumers to Use Mobile Advertising in China.	GPC Workshops	2008	DBLP DOI BibTeX RDF	Structural Equitation Modeling, Mobile Commerce, Acceptance, Mobile Advertising, Theory of Planned behavior
2	Ramin Vatanparast	Piercing the Fog of Mobile Advertising.	ICMB	2007	DBLP DOI BibTeX RDF
2	Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy	Provide Context-Aware Advertisements with Interactivity.	HCI	2007	DBLP DOI BibTeX RDF	interactivity, user experience, context-aware computing, mobile advertising
2	Arvind K. Tripathi, Suresh K. Nair	Mobile Advertising in Capacitated Wireless Networks.	IEEE Trans. Knowl. Data Eng.	2006	DBLP DOI BibTeX RDF	Ad targeting, wireless advertising, wireless networks, Markov decision process, mobile advertising
2	Hanna Komulainen, Annu Ristola, Johanna Still	Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment.	ICMB	2006	DBLP DOI BibTeX RDF
2	Dimitris Drossos, George M. Giaglis	Mobile Advertising Effectiveness: an Exploratory Study.	ICMB	2006	DBLP DOI BibTeX RDF
2	Nikos Androulidakis, Iosif Androulidakis	Perspectives of Mobile Advertising in Greek Market (short paper).	ICMB	2005	DBLP DOI BibTeX RDF
2	Dimitris Drossos, George M. Giaglis	Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS.	Panhellenic Conference on Informatics	2005	DBLP DOI BibTeX RDF	SMS advertising, Mobile applications, factor analysis
2	Kongwah Wan, Xin Yan 0001, Changsheng Xu	Automatic mobile sports highlights.	ICME	2005	DBLP DOI BibTeX RDF	a priori decision scheme, automatic mobile sports highlight, sports video highlight, live game, mobile videophone, GPRS network, audio-visual feature, circular buffer, real-time system, 3G network, real-time analysis, mobile advertising
1	Upkar Varshney	An Approach for Smart Artifacts for Mobile Advertising.	DESRIST	2012	DBLP DOI BibTeX RDF
1	Shalini N. Tripathi, Masood H. Siddiqui	Proposing a Hierarchical Utility Package with Reference to Mobile Advertising.	IJEBR	2011	DBLP BibTeX RDF
1	Nan Jing, Yong Yao, Yanbo Ru	Modeling and Analyzing User Contexts for Mobile Advertising.	IJHCR	2011	DBLP DOI BibTeX RDF
1	Li-Der Chou, David Chunhu Li, Wei-Sheng Chen	A Novel Application of Electronic Paper in Mobile Advertising Service.	CSE	2011	DBLP DOI BibTeX RDF
1	Chia-Hui Chang, Kaun-Hua Huo	Increasing Broadband Subscriptions for Telecom Carriers through Mobile Advertising.	AIRS	2011	DBLP DOI BibTeX RDF
1	António Coelho, Leonel Dias	A Mobile Advertising Platform for eTourism.	ENTER	2011	DBLP DOI BibTeX RDF
1	Neven Bosilj, Goran Bubas, Mario Jadric	The influence of users' attitudes regarding trust, privacy and control on the adoption of mobile advertising.	MIPRO	2011	DBLP BibTeX RDF
1	Ahmed Fawaz, Ali Hojaij, Hadi Kobeissi, Hassan Artail	An on-demand mobile advertising system that protects source privacy using interest aggregation.	WiMob	2011	DBLP DOI BibTeX RDF
1	Nicholas Skehin, Jaewoo Chung	Mobile Computing Systems and Applications.	IEEE Pervasive Computing	2011	DBLP DOI BibTeX RDF	resource scarcity, security, privacy, mobile computing, sensors, conferences, mobile advertising
1	Sandra Soroa-Koury, Kenneth C. C. Yang	Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective.	Telematics and Informatics	2010	DBLP DOI BibTeX RDF
1	Mary Mathew, Anirudha Dambal	Factors affecting consumer attitude towards mobile advertising in India.	IJITM	2010	DBLP DOI BibTeX RDF
1	Jerry Zeyu Gao, Angela Ji	Building an Intelligent Mobile Advertising System.	IJMCMC	2010	DBLP BibTeX RDF
1	Kiyana Zolfaghar, Farid Khoshalhan, Mohammad Rabiei	User Acceptance of Location-Based Mobile Advertising: An Empirical Study in Iran.	IJEA	2010	DBLP BibTeX RDF
1	Monika Mital	Consumer Privacy Being Raided and Invaded - The Negative Side of Mobile Advertising.	ICEIS	2010	DBLP BibTeX RDF
1	Hisham Jameel Bardesi, Mohammed Abdel Razek	Towards Smart Algorithm to Build Mobile Advertising.	CSREA EEE	2010	DBLP BibTeX RDF
1	Xiao Shuang	A Conceptual Framework for Consumer Adoption of Mobile Advertising in China.	ICEE	2010	DBLP DOI BibTeX RDF
1	Feelhwan Park, Yoh Shiraishi, Osamu Takahashi	A Study on Small Business Advertising Using E-mail Transmitting Screens on Mobile Phones.	SAINT	2010	DBLP DOI BibTeX RDF	Advertising psychology, Google android, Mail application, Smart phone, Mobile Advertising
1	Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy	Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising.	Int. J. Hum. Comput. Interaction	2009	DBLP DOI BibTeX RDF
1	Ramin Vatanparast, Ali Hasan Butt	Factors Affecting Use of Mobile Advertising: A Quantitative Study.	HICSS	2009	DBLP DOI BibTeX RDF
1	Matthias Böhmer, Gernot Bauer	Selling the Aether - A New Billing Schema for Mobile Advertising.	GI Jahrestagung	2009	DBLP BibTeX RDF
1	Jerry Zeyu Gao, Hema Veeraragavathatham, Shailashree Savanur, Jinchun Xia	A 2D-barcode Based Mobile Advertising Solution.	SEKE	2009	DBLP BibTeX RDF
1	Khim-Yong Goh, Hunhong Chu, Winnie Soh	Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior.	ICIS	2009	DBLP BibTeX RDF
1	Alex Penev, Raymond K. Wong	Framework for timely and accurate ads on mobile devices.	CIKM	2009	DBLP DOI BibTeX RDF	monetization, mobile device, search, advertising
1	David Jingjun Xu, Stephen Shaoyi Liao, Qiudan Li	Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications.	Decision Support Systems	2008	DBLP DOI BibTeX RDF
1	Matti Leppäniemi, Heikki Karjaluoto	Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns.	J. Systems and IT	2008	DBLP DOI BibTeX RDF
1	Sahar A. Idwan, Suad Alramouni, Mosleh Al-Adhaileh, Ahmad Al-Khasawneh	Enhancing mobile advertising via Bluetooth technology.	IJMC	2008	DBLP DOI BibTeX RDF
1	Stuart J. Barnes, Eusebio Scornavacca Jr.	Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach.	IJMC	2008	DBLP DOI BibTeX RDF
1	Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato	Automatic content targeting on mobile phones.	EDBT	2008	DBLP DOI BibTeX RDF	mobile customers targeting, data mining, clustering, mobile advertising
1	Alessandro M. Martellone, David Tacconi, Vincenzo Del Fatto, Giuliana Vitiello	L.U.N.A. Ads - Sustaining Wireless Access for Mobile Users.	VISUAL	2008	DBLP DOI BibTeX RDF	usability, wireless network, accessibility, mobile advertising, user centric design
1	José-María Sánchez, Juan-Carlos Cano, Carlos Miguel Tavares Calafate, Pietro Manzoni	BlueMall: a bluetooth-based advertisement system for commercial areas.	PM2HW2N	2008	DBLP DOI BibTeX RDF	BlueMall, java, ubiquitous computing, bluetooth, Context-aware systems
1	Andrei Z. Broder	Computational advertising and recommender systems.	RecSys	2008	DBLP DOI BibTeX RDF	computational advertising, recommender systems, sponsored search, content match
1	Jiang Wu, Bin Hu	An agent-based simulation study of the dynamics of mobile viral advertising.	Winter Simulation Conference	2008	DBLP DOI BibTeX RDF
1	Michael Chuansan Wang, Stephen Shaoyi Liao, Roger Shijun Zhu, David Jingjun Xu, Huapin Chen, Weiping Wang	Evaluation on a Personalized Mobile Advertising System: a Comparative Approach.	PACIS	2007	DBLP BibTeX RDF
1	Dimitris Drossos, George M. Giaglis, George Lekakos	An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising.	HICSS	2007	DBLP DOI BibTeX RDF
1	Gyözö Gidófalvi, Hans Ravnkjær Larsen, Torben Bach Pedersen	Estimating the Capacity of the Location - Based Advertising Channel.	ICMB	2007	DBLP DOI BibTeX RDF
1	Kai Wehmeyer	Assessing Users' Attachment to Their Mobile Devices.	ICMB	2007	DBLP DOI BibTeX RDF
1	Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang Jih	An Empirical Examination of Customer Perceptions of Mobile Advertising.	IRMJ	2006	DBLP BibTeX RDF
1	Marko Merisavo, Jari Vesanen, Antti Arponen, Sami Kajalo, Mika Raulas	The effectiveness of targeted mobile advertising in selling mobile services: an empirical study.	IJMC	2006	DBLP DOI BibTeX RDF
1	Andrea Rangone, Filippo Renga	Mobile Advertising: a Framework for the Appraisal of the Campaigns.	ICMB	2006	DBLP BibTeX RDF
1	Qusay H. Mahmoud	Provisioning Context-Aware Advertisements to Wireless Mobile Users.	ICME	2006	DBLP DOI BibTeX RDF
1	Stan Kurkovsky, Karthik Harihar	Using ubiquitous computing in interactive mobile marketing.	Personal and Ubiquitous Computing	2006	DBLP DOI BibTeX RDF	Ubiquitous computing, Wireless networks, Personalization, M-commerce, Context-aware applications
1	Shintaro Okazaki	Mobile advertising adoption by multinationals: Senior executives' initial responses.	Internet Research	2005	DBLP DOI BibTeX RDF
1	Matti Leppäniemi, Heikki Karjaluoto	Factors influencing consumers' willingness to accept mobile advertising: a conceptual model.	IJMC	2005	DBLP DOI BibTeX RDF
1	Parissa Haghirian, Maria Madlberger, Andrea Tanuskova	Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.	HICSS	2005	DBLP DOI BibTeX RDF
1	Sang-Yeal Han, Moon Kyo Cho, Mun Kee Choi	Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment.	ICMB	2005	DBLP DOI BibTeX RDF
1	Felix Leung, Christy M. K. Cheung	Consumer Attitude toward Mobile Advertising.	AMCIS	2004	DBLP BibTeX RDF
1	Lauri Aalto, Nicklas Göthlin, Jani Korhonen, Timo Ojala	Bluetooth and WAP Push Based Location-Aware Mobile Advertising System.	MobiSys	2004	DBLP BibTeX RDF
1	Tawfik Jelassi, Albrecht Enders	Leveraging wireless technology for mobile advertising.	ECIS	2004	DBLP BibTeX RDF
1	Shu-Chin Wang, Kuo-Qin Yan, C. H. Wei	Mobile Target Advertising by Combining Self-Organization Map and Decision Tree.	EEE	2004	DBLP DOI BibTeX RDF
1	Soe-Tsyr Yuan, Y. W. Tsao	A recommendation mechanism for contextualized mobile advertising.	Expert Syst. Appl.	2003	DBLP DOI BibTeX RDF
1	Bert De Reyck, Zeger Degraeve	Broadcast Scheduling for Mobile Advertising.	Operations Research	2003	DBLP DOI BibTeX RDF
1	Upkar Varshney	Location management for mobile commerce applications in wireless Internet environment.	ACM Trans. Internet Techn.	2003	DBLP DOI BibTeX RDF	infrastructure dependability, wireless LANs, mobile applications, location management, Mobile commerce, satellites, wireless Internet, wireless multicast
1	Upkar Varshney	Mobile Payments.	IEEE Computer	2002	DBLP DOI BibTeX RDF
1	Upkar Varshney	Location management support for mobile commerce applications.	Workshop Mobile Commerce	2001	DBLP DOI BibTeX RDF	wireless networking, location management, mobile commerce
1	Upkar Varshney	Addressing Location Issues in Mobile Commerce. (PDF / PS)	LCN	2001	DBLP DOI BibTeX RDF