Search results for "viral marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
3	Forrest Stonedahl, William Rand, Uri Wilensky	Evolving viral marketing strategies.	GECCO	2010	DBLP DOI BibTeX RDF	genetic algorithms, simulation, social networks, agent-based modeling, diffusion, business, viral marketing
3	Wei Chen 0013, Chi Wang, Yajun Wang	Scalable influence maximization for prevalent viral marketing in large-scale social networks.	KDD	2010	DBLP DOI BibTeX RDF	social networks, viral marketing, influence maximization
3	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	TWEB	2007	DBLP DOI BibTeX RDF	recommender systems, e-commerce, network analysis, Viral marketing, long tail, word-of-mouth
3	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	ACM Conference on Electronic Commerce	2006	DBLP DOI BibTeX RDF	recommender systems, E-commerce, viral marketing
3	Matthew Richardson, Pedro Domingos	Mining knowledge-sharing sites for viral marketing.	KDD	2002	DBLP DOI BibTeX RDF	social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing
2	Hon Wai Lam, Chen Wu	Finding Influential eBay Buyers for Viral Marketing.	AINA	2009	DBLP DOI BibTeX RDF	e-Commernce, Web 2.0, Social Network Analysis, PageRank, User Generated Content, Viral Marketing
2	Meeyoung Cha, Alan Mislove, P. Krishna Gummadi	A measurement-driven analysis of information propagation in the flickr social network.	WWW	2009	DBLP DOI BibTeX RDF	social networks, information dissemination, flickr, cascades, viral marketing
2	Key Pousttchi, Dietmar G. Wiedemann	Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach.	ICMB	2007	DBLP DOI BibTeX RDF
2	Tim Carnes, Chandrashekhar Nagarajan, Stefan M. Wild, Anke van Zuylen	Maximizing influence in a competitive social network: a follower's perspective.	ICEC	2007	DBLP DOI BibTeX RDF	social networks, approximation algorithms, network analysis, viral marketing, targeted marketing
2	Elchanan Mossel, Sébastien Roch	On the submodularity of influence in social networks.	STOC	2007	DBLP DOI BibTeX RDF	social networks, coupling, viral marketing, submodularity
2	David Kempe, Jon M. Kleinberg, Éva Tardos	Maximizing the spread of influence through a social network.	KDD	2003	DBLP DOI BibTeX RDF	social networks, approximation algorithms, diffusion of innovations, viral marketing
2	Pedro Domingos, Matthew Richardson	Mining the network value of customers.	KDD	2001	DBLP DOI BibTeX RDF	social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing
1	Paulo Shakarian, Damon Paulo	Large Social Networks can be Targeted for Viral Marketing with Small Seed Sets	CoRR	2012	DBLP BibTeX RDF
1	Wan-Shiou Yang, Shi-Xin Weng	Application of the Ant Colony Optimization Algorithm to Competitive Viral Marketing.	SETN	2012	DBLP DOI BibTeX RDF
1	Derek L. Hansen, Christianne Johnson	Veiled viral marketing: disseminating information on stigmatized illnesses via social networking sites.	IHI	2012	DBLP DOI BibTeX RDF
1	Mayur Mohite, Y. Narahari	Incentive Compatible Influence Maximization in Social Networks and Application to Viral Marketing	CoRR	2011	DBLP BibTeX RDF
1	Carmen Camarero, Rebeca San José	Social and attitudinal determinants of viral marketing dynamics.	Computers in Human Behavior	2011	DBLP DOI BibTeX RDF
1	Cheng Long, Raymond Chi-Wing Wong	Minimizing Seed Set for Viral Marketing.	ICDM	2011	DBLP DOI BibTeX RDF
1	Hossam Sharara, William Rand, Lise Getoor	Differential Adaptive Diffusion: Understanding Diversity and Learning whom to Trust in Viral Marketing.	ICWSM	2011	DBLP BibTeX RDF
1	Mayur Mohite, Y. Narahari	Incentive compatible influence maximization in social networks and application to viral marketing.	AAMAS	2011	DBLP BibTeX RDF
1	Amit Goyal 0002, Wei Lu, Laks V. S. Lakshmanan	CELF++: optimizing the greedy algorithm for influence maximization in social networks.	WWW (Companion Volume)	2011	DBLP DOI BibTeX RDF
1	Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell	Ego-Centric Network Sampling in Viral Marketing Applications.	Mining and Analyzing Social Networks	2010	DBLP DOI BibTeX RDF
1	Samik Datta, Anirban Majumder, Nisheeth Shrivastava	Viral Marketing for Multiple Products.	ICDM	2010	DBLP DOI BibTeX RDF
1	Jiesi Cheng, Aaron Sun, Daniel Zeng	Information Overload and Viral Marketing: Countermeasures and Strategies.	SBP	2010	DBLP DOI BibTeX RDF
1	Andreas Krisor, Wolfgang Palka, Dietmar G. Wiedemann	Wie funktioniert Mobile Viral Marketing? Eine Data-Mining-Analyse des Empfehlungsverhaltens bei mobilen Diensten.	MMS	2010	DBLP BibTeX RDF
1	Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan	Learning influence probabilities in social networks.	WSDM	2010	DBLP DOI BibTeX RDF	social networks, influence, viral marketing
1	Nicole Immorlica, Vahab S. Mirrokni	Optimal marketing and pricing over social networks.	WWW	2010	DBLP DOI BibTeX RDF	social networks, influence, revenue maximization
1	Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann	Mobile word-of-mouth - A grounded theory of mobile viral marketing.	JIT	2009	DBLP DOI BibTeX RDF
1	David Arthur, Rajeev Motwani, Aneesh Sharma, Ying Xu 0002	Pricing strategies for viral marketing on Social Networks	CoRR	2009	DBLP BibTeX RDF
1	Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell	Ego-centric Network Sampling in Viral Marketing Applications.	CSE	2009	DBLP DOI BibTeX RDF
1	David Arthur, Rajeev Motwani, Aneesh Sharma, Ying Xu 0002	Pricing Strategies for Viral Marketing on Social Networks.	WINE	2009	DBLP DOI BibTeX RDF
1	Yung-Ming Li, Cheng-Yang Lai, Chia-Hao Lin	Discovering Influential Nodes for Viral Marketing.	HICSS	2009	DBLP DOI BibTeX RDF
1	Oliver Hinz, Christian M. Messerschmidt, Nadine Schmidt	Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen.	Wirtschaftsinformatik	2009	DBLP BibTeX RDF
1	Oren Ben-Zwi, Danny Hermelin, Daniel Lokshtanov, Ilan Newman	An exact almost optimal algorithm for target set selection in social networks.	ACM Conference on Electronic Commerce	2009	DBLP DOI BibTeX RDF	bounded tree-width algorithm, bounded tree-width lower-bound, target set selection, social networks, viral marketing
1	Yitong Wang, Xiaojun Feng	A Potential-Based Node Selection Strategy for Influence Maximization in a Social Network.	ADMA	2009	DBLP DOI BibTeX RDF	social network, greedy algorithm, viral marketing, information diffusion, influence maximization
1	Maria-Florina Balcan, Avrim Blum, Yishay Mansour	Improved equilibria via public service advertising.	SODA	2009	DBLP DOI BibTeX RDF
1	Manuel Cebrián, Enrique Frías-Martínez, Heath Hohwald, Rubén Lara, Nuria Oliver	How Did You Get to Know That? A Traceable Word-of-Mouth Algorithm.	CSE	2009	DBLP DOI BibTeX RDF
1	Munmun De Choudhury, Hari Sundaram, Ajita John, Dorée Duncan Seligmann	Social Synchrony: Predicting Mimicry of User Actions in Online Social Media.	CSE	2009	DBLP DOI BibTeX RDF
1	Wei-Guang Teng, Wei-Ming Pai, Kuan-Chung Chen	Exploring information diffusion patterns with social relationships in the blogosphere.	IEEE ICCI	2009	DBLP DOI BibTeX RDF
1	Michele Berlingerio, Michele Coscia, Fosca Giannotti	Mining the Temporal Dimension of the Information Propagation.	IDA	2009	DBLP DOI BibTeX RDF
1	Mauro Bampo, Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace	The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.	Information Systems Research	2008	DBLP DOI BibTeX RDF
1	Wolfgang Palka, Key Pousttchi, Bernd Vollmayr, Dietmar G. Wiedemann	Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing: Ein Grounded-Theory-Ansatz.	MMS	2008	DBLP BibTeX RDF
1	Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan	Discovering leaders from community actions.	CIKM	2008	DBLP DOI BibTeX RDF	tribes, social networks, leadership, influence, viral marketing, frequent pattern discovery
1	Shan He 0002, Renan G. Cattelan, Darko Kirovski	Modeling viral economies for digital media.	EuroSys	2008	DBLP DOI BibTeX RDF	incentive-based economies, multimedia distribution, scale-free networks, dynamic pricing, viral marketing
1	Mustafa Bilgic, Lise Getoor	Effective label acquisition for collective classification.	KDD	2008	DBLP DOI BibTeX RDF	label acquisition, collective classification, active inference
1	Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan	Optimal marketing strategies over social networks.	WWW	2008	DBLP DOI BibTeX RDF	monetizing social networks, submodular maximization, marketing, pricing
1	Nurcan Yuruk, Xiaowei Xu, Thomas A. J. Schweiger	On Structural Analysis of Large Networks.	HICSS	2008	DBLP DOI BibTeX RDF
1	Nisheeth Shrivastava, Anirban Majumder, Rajeev Rastogi	Mining (Social) Network Graphs to Detect Random Link Attacks.	ICDE	2008	DBLP DOI BibTeX RDF
1	J. Srivastava	Data mining for social network analysis.	ISI	2008	DBLP DOI BibTeX RDF
1	Hamed Amini, Moez Draief, Marc Lelarge	Marketing in a Random Network.	NET-COOP	2008	DBLP DOI BibTeX RDF	Models of contagion, random graphs
1	Dietmar G. Wiedemann	Exploring the Concept of Mobile Viral Marketing through Case Study Research.	MMS	2007	DBLP BibTeX RDF
1	Jan Ahrens, Michal Ann Strahilevitz	Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms.	PERSUASIVE	2007	DBLP DOI BibTeX RDF	WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing
1	Xiaowei Xu, Nurcan Yuruk, Zhidan Feng, Thomas A. J. Schweiger	SCAN: a structural clustering algorithm for networks.	KDD	2007	DBLP DOI BibTeX RDF	graph partitioning, outliers, community Structure, hubs, network clustering
1	Shishir Bharathi, David Kempe, Mahyar Salek	Competitive Influence Maximization in Social Networks.	WINE	2007	DBLP DOI BibTeX RDF
1	Eyal Even-Dar, Asaf Shapira	A Note on Maximizing the Spread of Influence in Social Networks.	WINE	2007	DBLP DOI BibTeX RDF
1	Renan G. Cattelan, Shan He 0002, Darko Kirovski	Prototyping a novel platform for free-trade of digital content.	WebMedia	2006	DBLP DOI BibTeX RDF	digital content trading, mobile electronic marketing, off-line economies, electronic commerce, mobile commerce, viral marketing, word-of-mouth
1	Hanghang Tong, Christos Faloutsos	Center-piece subgraphs: problem definition and fast solutions.	KDD	2006	DBLP DOI BibTeX RDF	KAND, center-piece subgraph, goodness score
1	Jon M. Kleinberg	Distributed social systems.	PODC	2006	DBLP DOI BibTeX RDF	distributed systems, social networks, algorithmic game theory, small-world phenomenon
1	Christine Kiss, Andreas Scholz, Martin Bichler	Evaluating Centrality Measures in Large Call Graphs.	CEC/EEE	2006	DBLP DOI BibTeX RDF
1	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The Dynamics of Viral Marketing	CoRR	2005	DBLP BibTeX RDF
1	Mani R. Subramani, Balaji Rajagopalan	Knowledge-sharing and influence in online social networks via viral marketing.	Commun. ACM	2003	DBLP DOI BibTeX RDF
1	Sabrina Helm	Viral Marketing -- Establishing Customer Relationships by 'Word-of-mouse'.	Electronic Markets	2000	DBLP BibTeX RDF