An empirical analysis of paid placement in online advertising.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/ACMicec/GhoseY07
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2007
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An empirical analysis of paid placement in online advertising.
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hierarchical bayesian methods, information systems, marketing, natural search, online advertising, paid search
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An empirical analysis of paid placement in online advertising.
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