Parents' views of the benefits claimed in educational toy advertising.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/acmidc/WongUGFH08
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Parents' views of the benefits claimed in educational toy advertising.
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advertising, cognitive development, influence, parental perceptions, purchasing, sensory, toy packaging
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Parents' views of the benefits claimed in educational toy advertising.
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