Micro-blogging as online word of mouth branding.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/chi/JansenZSC09
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2009
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Micro-blogging as online word of mouth branding.
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branding, micro-blogging, social networking, twittering
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Micro-blogging as online word of mouth branding.
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