Interactive Advertising: Patterns of Use and Effectiveness.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/chi/RisdenCWHKHML98
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1998
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Interactive Advertising: Patterns of Use and Effectiveness.
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TV, World-Wide Web, engagement, interactive ads, user interface design
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Interactive Advertising: Patterns of Use and Effectiveness.
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