Multi-channel management strategy and coordination: the next hurdle in customer-orientation.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/dgo/KlievinkJPF08
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2008
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Multi-channel management strategy and coordination: the next hurdle in customer-orientation.
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385-386
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case study, coordination, e-government, multi-channel management, multi-channel strategy, orchestration
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Multi-channel management strategy and coordination: the next hurdle in customer-orientation.
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