Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/ecir/BarajasBS22
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Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.
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Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.
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