Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/ecis/LouK16
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Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion.
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Research-in-Progress Paper 40
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Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion.
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