Adoption of E-mail Marketing in the Hotel Sector.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/enter/FuchsTH08
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2008
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Adoption of E-mail Marketing in the Hotel Sector.
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E-Mail Marketing; adoption behaviour; hotel sector; logistic regression; SEM
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Adoption of E-mail Marketing in the Hotel Sector.
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