Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/enter/FuxMG07
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2007
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Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework.
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Integrated CRM; Destination Management Organization; outsourcing; Small and Medium-Sized Tourism Enterprises
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Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework.
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