Measuring and Visualising Similarity of Customer Satisfaction Profiles for Different Customer Segments.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hais/KlawonnNT09
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2009
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Measuring and Visualising Similarity of Customer Satisfaction Profiles for Different Customer Segments.
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customer satisfaction; rank correlation; MDS; cluster analysis
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Measuring and Visualising Similarity of Customer Satisfaction Profiles for Different Customer Segments.
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