"Only Famous Companies I Would Ever Buy": Understanding How People Learn to Trust Web Sites.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hci/Gould07
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2007
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"Only Famous Companies I Would Ever Buy": Understanding How People Learn to Trust Web Sites.
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trust; credibility; e-commerce; advertising; cultural values
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"Only Famous Companies I Would Ever Buy": Understanding How People Learn to Trust Web Sites.
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