"A Quick Dip at the Iceberg's Tip" - Rapid Immersion Approaches to Understanding Emerging Markets.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hci/Kelkar07
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2007
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"A Quick Dip at the Iceberg's Tip" - Rapid Immersion Approaches to Understanding Emerging Markets.
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103-108
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Emerging markets; BOP; India; user research; remote research; ethnography
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"A Quick Dip at the Iceberg's Tip" - Rapid Immersion Approaches to Understanding Emerging Markets.
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