From Physical Marketing to Web Marketing: The Web-Marketing Mix.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/Constantinides02
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From Physical Marketing to Web Marketing: The Web-Marketing Mix.
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Web Marketing, Internet Commerce, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models
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From Physical Marketing to Web Marketing: The Web-Marketing Mix.
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