A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/ParkLKS22
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A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels.
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A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels.
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