Bringing Advertising Closer to Mind: Using Neurophysiological Tools to Understand Student Responses to Super Bowl Commercials.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/RandolphP15
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Bringing Advertising Closer to Mind: Using Neurophysiological Tools to Understand Student Responses to Super Bowl Commercials.
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Bringing Advertising Closer to Mind: Using Neurophysiological Tools to Understand Student Responses to Super Bowl Commercials.
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