Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/RosenborgBNRMHV17
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Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page.
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