Integrating Brick and Mortar Locations with E-commerce: Understanding Synergy Opportunities.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/SteinfieldAL02
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Integrating Brick and Mortar Locations with E-commerce: Understanding Synergy Opportunities.
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click and mortar e-commerce, synergy, multi-channel strategy, channel conflict, e-commerce cases
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Integrating Brick and Mortar Locations with E-commerce: Understanding Synergy Opportunities.
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