Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/hicss/ZhangC23
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Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos.
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Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos.
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