A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/iceb/Cebollada04
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2004
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A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets.
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A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets.
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