Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. | D2R Server publishing the DBLP Bibliography Database, hosted at L3S Research Center

Property	Value
dcterms:bibliographicCitation	<http://dblp.uni-trier.de/rec/bibtex/conf/icete/Blask13>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Tobias_Blask>
dc:identifier	DBLP conf/icete/Blask13 (xsd:string)
dcterms:issued	2013 (xsd:gYear)
rdfs:label	Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. (xsd:string)
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Tobias_Blask>
swrc:pages	312-319 (xsd:string)
dcterms:partOf	<https://dblp.l3s.de/d2r/resource/publications/conf/icete/2013d>
owl:sameAs	<http://bibsonomy.org/uri/bibtexkey/conf/icete/Blask13/dblp>
owl:sameAs	<http://dblp.rkbexplorer.com/id/conf/icete/Blask13>
rdfs:seeAlso	<http://dblp.uni-trier.de/db/conf/icete/dcnet2013.html#Blask13>
swrc:series	<https://dblp.l3s.de/d2r/resource/conferences/icete>
dc:title	Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. (xsd:string)
dc:type	<http://purl.org/dc/dcmitype/Text>
rdf:type	swrc:InProceedings
rdf:type	foaf:Document