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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/conf/icis/PingGT10>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Hock-Hai_Teo>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Jerry_Wenjie_Ping>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Khim_Yong_Goh>
foaf:homepage <http://aisel.aisnet.org/icis2010_submissions/221>
dc:identifier DBLP conf/icis/PingGT10 (xsd:string)
dcterms:issued 2010 (xsd:gYear)
rdfs:label Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Hock-Hai_Teo>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Jerry_Wenjie_Ping>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Khim_Yong_Goh>
swrc:pages 221 (xsd:string)
dcterms:partOf <https://dblp.l3s.de/d2r/resource/publications/conf/icis/2010>
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/conf/icis/PingGT10/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/conf/icis/PingGT10>
rdfs:seeAlso <http://aisel.aisnet.org/icis2010_submissions/221>
rdfs:seeAlso <http://dblp.uni-trier.de/db/conf/icis/icis2010.html#PingGT10>
swrc:series <https://dblp.l3s.de/d2r/resource/conferences/icis>
dc:title Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:InProceedings
rdf:type foaf:Document