Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/icis/PingGT10
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Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy.
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Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy.
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