Mobile Customer Integration: A Smartphone Application Prototype for Conducting Mobile Conjoint Studies.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/icmb/EckjansFLK11
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Mobile Customer Integration: A Smartphone Application Prototype for Conducting Mobile Conjoint Studies.
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conjoint analysis; full-profile approach; mobile customer integration; innovation management; prototype
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Mobile Customer Integration: A Smartphone Application Prototype for Conducting Mobile Conjoint Studies.
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