A comprehensive model of integrated marketing communication, brand equity, and sales.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/iknow/AndreausCFP14
Home
|
Example Publications
Property
Value
dcterms:
bibliographicCitation
<
http://dblp.uni-trier.de/rec/bibtex/conf/iknow/AndreausCFP14
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Diego_Ponte
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Michele_Andreaus
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Roberta_Cuel
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Valeria_Franzoi
>
foaf:
homepage
<
http://dx.doi.org/doi.org%2F10.1145%2F2637748.2638438
>
foaf:
homepage
<
https://doi.org/10.1145/2637748.2638438
>
dc:
identifier
DBLP conf/iknow/AndreausCFP14
(xsd:string)
dc:
identifier
DOI doi.org%2F10.1145%2F2637748.2638438
(xsd:string)
dcterms:
issued
2014
(xsd:gYear)
rdfs:
label
A comprehensive model of integrated marketing communication, brand equity, and sales.
(xsd:string)
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Diego_Ponte
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Michele_Andreaus
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Roberta_Cuel
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Valeria_Franzoi
>
swrc:
pages
31:1-31:4
(xsd:string)
dcterms:
partOf
<
https://dblp.l3s.de/d2r/resource/publications/conf/iknow/2014
>
owl:
sameAs
<
http://bibsonomy.org/uri/bibtexkey/conf/iknow/AndreausCFP14/dblp
>
owl:
sameAs
<
http://dblp.rkbexplorer.com/id/conf/iknow/AndreausCFP14
>
rdfs:
seeAlso
<
http://dblp.uni-trier.de/db/conf/iknow/iknow2014.html#AndreausCFP14
>
rdfs:
seeAlso
<
https://doi.org/10.1145/2637748.2638438
>
swrc:
series
<
https://dblp.l3s.de/d2r/resource/conferences/iknow
>
dc:
title
A comprehensive model of integrated marketing communication, brand equity, and sales.
(xsd:string)
dc:
type
<
http://purl.org/dc/dcmitype/Text
>
rdf:
type
swrc:InProceedings
rdf:
type
foaf:Document