The quantification of advertising: (+ lessons from building businesses based on large scale data mining).
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/kdd/Feldman10
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The quantification of advertising: (+ lessons from building businesses based on large scale data mining).
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advertising, advertising response, data mining, modeling media consumption
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The quantification of advertising: (+ lessons from building businesses based on large scale data mining).
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