Data-driven text features for sponsored search click prediction.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/kdd/ShaparenkoCI09
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2009
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Data-driven text features for sponsored search click prediction.
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click prediction, language model, maximum entropy model, sponsored search, text features, vector-space model
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Data-driven text features for sponsored search click prediction.
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