Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/pacis/WangOP22
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Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance.
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Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance.
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