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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/conf/pci/DrossosG05>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Dimitris_Drossos>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/George_M._Giaglis>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1007%2F11573036%5F26>
foaf:homepage <https://doi.org/10.1007/11573036_26>
dc:identifier DBLP conf/pci/DrossosG05 (xsd:string)
dc:identifier DOI doi.org%2F10.1007%2F11573036%5F26 (xsd:string)
dcterms:issued 2005 (xsd:gYear)
rdfs:label Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Dimitris_Drossos>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/George_M._Giaglis>
swrc:pages 278-285 (xsd:string)
dcterms:partOf <https://dblp.l3s.de/d2r/resource/publications/conf/pci/2005>
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/conf/pci/DrossosG05/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/conf/pci/DrossosG05>
rdfs:seeAlso <http://dblp.uni-trier.de/db/conf/pci/pci2005.html#DrossosG05>
rdfs:seeAlso <https://doi.org/10.1007/11573036_26>
swrc:series <https://dblp.l3s.de/d2r/resource/conferences/pci>
dc:subject Mobile applications, SMS advertising, factor analysis. (xsd:string)
dc:title Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:InProceedings
rdf:type foaf:Document