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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/conf/persuasive/AhrensS07>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Jan_Ahrens>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Michal_Ann_Strahilevitz>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1007%2F978-3-540-77006-0%5F21>
foaf:homepage <https://doi.org/10.1007/978-3-540-77006-0_21>
dc:identifier DBLP conf/persuasive/AhrensS07 (xsd:string)
dc:identifier DOI doi.org%2F10.1007%2F978-3-540-77006-0%5F21 (xsd:string)
dcterms:issued 2007 (xsd:gYear)
rdfs:label Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Jan_Ahrens>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Michal_Ann_Strahilevitz>
swrc:pages 160-163 (xsd:string)
dcterms:partOf <https://dblp.l3s.de/d2r/resource/publications/conf/persuasive/2007>
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/conf/persuasive/AhrensS07/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/conf/persuasive/AhrensS07>
rdfs:seeAlso <http://dblp.uni-trier.de/db/conf/persuasive/persuasive2007.html#AhrensS07>
rdfs:seeAlso <https://doi.org/10.1007/978-3-540-77006-0_21>
swrc:series <https://dblp.l3s.de/d2r/resource/conferences/persuasive>
dc:subject Word of Mouth; WOM; Word-of-Mouth; Referrals; Electronic Referrals; eReferrals; Internet Marketing; Online Marketing; Customer Acquisition; B2C; Consumer Marketing; Viral Marketing (xsd:string)
dc:title Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:InProceedings
rdf:type foaf:Document