Optimizing query rewrites for keyword-based advertising.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/sigecom/MalekianCKW08
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Optimizing query rewrites for keyword-based advertising.
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greedy algorithm, keyword-based advertising, query rewriting, submodularity
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Optimizing query rewrites for keyword-based advertising.
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