Learning the click-through rate for rare/new ads from similar ads.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/sigir/DaveV10
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2010
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Learning the click-through rate for rare/new ads from similar ads.
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click-through rate prediction, ranking, sponsored search
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Learning the click-through rate for rare/new ads from similar ads.
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