Which One is the Worst? Impact of SMS Service Failure on Brand Trust.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/snpd/DanYX09
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2009
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Which One is the Worst? Impact of SMS Service Failure on Brand Trust.
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SMS, service failure, brand trust
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Which One is the Worst? Impact of SMS Service Failure on Brand Trust.
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