Personalized click prediction in sponsored search. | D2R Server publishing the DBLP Bibliography Database, hosted at L3S Research Center

Property	Value
dcterms:bibliographicCitation	<http://dblp.uni-trier.de/rec/bibtex/conf/wsdm/ChengC10>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Erick_Cant%E2%88%9A%C4%BC-Paz>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Haibin_Cheng>
foaf:homepage	<http://dx.doi.org/doi.org%2F10.1145%2F1718487.1718531>
foaf:homepage	<https://doi.org/10.1145/1718487.1718531>
dc:identifier	DBLP conf/wsdm/ChengC10 (xsd:string)
dc:identifier	DOI doi.org%2F10.1145%2F1718487.1718531 (xsd:string)
dcterms:issued	2010 (xsd:gYear)
rdfs:label	Personalized click prediction in sponsored search. (xsd:string)
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Erick_Cant%E2%88%9A%C4%BC-Paz>
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Haibin_Cheng>
swrc:pages	351-360 (xsd:string)
dcterms:partOf	<https://dblp.l3s.de/d2r/resource/publications/conf/wsdm/2010>
owl:sameAs	<http://bibsonomy.org/uri/bibtexkey/conf/wsdm/ChengC10/dblp>
owl:sameAs	<http://dblp.rkbexplorer.com/id/conf/wsdm/ChengC10>
rdfs:seeAlso	<http://dblp.uni-trier.de/db/conf/wsdm/wsdm2010.html#ChengC10>
rdfs:seeAlso	<https://doi.org/10.1145/1718487.1718531>
swrc:series	<https://dblp.l3s.de/d2r/resource/conferences/wsdm>
dc:subject	click feedback, click prediction, demographic, maximum entropy modeling, personalization, sponsored search, user profile (xsd:string)
dc:title	Personalized click prediction in sponsored search. (xsd:string)
dc:type	<http://purl.org/dc/dcmitype/Text>
rdf:type	swrc:InProceedings
rdf:type	foaf:Document