Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/www/GhoseY08
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2008
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Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
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electronic commerce, hierarchical bayesian modeling, online advertising, paid search advertising, search engines, web 2.0
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Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
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