Predicting clicks: estimating the click-through rate for new ads. | D2R Server publishing the DBLP Bibliography Database, hosted at L3S Research Center

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dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Ewa_Dominowska>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Matthew_Richardson>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Robert_Ragno>
foaf:homepage	<http://dx.doi.org/doi.org%2F10.1145%2F1242572.1242643>
foaf:homepage	<https://doi.org/10.1145/1242572.1242643>
dc:identifier	DBLP conf/www/RichardsonDR07 (xsd:string)
dc:identifier	DOI doi.org%2F10.1145%2F1242572.1242643 (xsd:string)
dcterms:issued	2007 (xsd:gYear)
rdfs:label	Predicting clicks: estimating the click-through rate for new ads. (xsd:string)
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Ewa_Dominowska>
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Matthew_Richardson>
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Robert_Ragno>
swrc:pages	521-530 (xsd:string)
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rdfs:seeAlso	<http://dblp.uni-trier.de/db/conf/www/www2007.html#RichardsonDR07>
rdfs:seeAlso	<https://doi.org/10.1145/1242572.1242643>
swrc:series	<https://dblp.l3s.de/d2r/resource/conferences/www>
dc:subject	CPC, CTR, click-through rate, paid search, ranking, sponsored search, web advertising (xsd:string)
dc:title	Predicting clicks: estimating the click-through rate for new ads. (xsd:string)
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