Smart marketing or bait & switch: competitors' brands as keywords in online advertising. | D2R Server publishing the DBLP Bibliography Database, hosted at L3S Research Center

Property	Value
dcterms:bibliographicCitation	<http://dblp.uni-trier.de/rec/bibtex/conf/www/RossoJ10>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Bernard_J._Jansen>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Mark_A._Rosso>
foaf:homepage	<http://dx.doi.org/doi.org%2F10.1145%2F1772938.1772946>
foaf:homepage	<https://doi.org/10.1145/1772938.1772946>
dc:identifier	DBLP conf/www/RossoJ10 (xsd:string)
dc:identifier	DOI doi.org%2F10.1145%2F1772938.1772946 (xsd:string)
dcterms:issued	2010 (xsd:gYear)
rdfs:label	Smart marketing or bait & switch: competitors' brands as keywords in online advertising. (xsd:string)
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Bernard_J._Jansen>
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Mark_A._Rosso>
swrc:pages	27-34 (xsd:string)
dcterms:partOf	<https://dblp.l3s.de/d2r/resource/publications/conf/www/2010wicow>
owl:sameAs	<http://bibsonomy.org/uri/bibtexkey/conf/www/RossoJ10/dblp>
owl:sameAs	<http://dblp.rkbexplorer.com/id/conf/www/RossoJ10>
rdfs:seeAlso	<http://dblp.uni-trier.de/db/conf/www/wicow2010.html#RossoJ10>
rdfs:seeAlso	<https://doi.org/10.1145/1772938.1772946>
swrc:series	<https://dblp.l3s.de/d2r/resource/conferences/www>
dc:subject	brand, deceptive advertising, e-commerce, intellectual property, internet advertising, keyword advertising, marketing, paid placement, paid search, passing off, pay per click, search advertising, search engine, search engine marketing, sponsored search, trademark, trademark infringement, trust (xsd:string)
dc:title	Smart marketing or bait & switch: competitors' brands as keywords in online advertising. (xsd:string)
dc:type	<http://purl.org/dc/dcmitype/Text>
rdf:type	swrc:InProceedings
rdf:type	foaf:Document