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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/access/YangYST21>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Ruo_Yang>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Xiaoting_Song>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Yongzhong_Yang>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Yunyan_Tang>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1109%2FACCESS.2021.3093353>
foaf:homepage <https://doi.org/10.1109/ACCESS.2021.3093353>
dc:identifier DBLP journals/access/YangYST21 (xsd:string)
dc:identifier DOI doi.org%2F10.1109%2FACCESS.2021.3093353 (xsd:string)
dcterms:issued 2021 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/access>
rdfs:label How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Ruo_Yang>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Xiaoting_Song>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Yongzhong_Yang>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Yunyan_Tang>
swrc:pages 94548-94556 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/access/YangYST21/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/access/YangYST21>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/access/access9.html#YangYST21>
rdfs:seeAlso <https://doi.org/10.1109/ACCESS.2021.3093353>
dc:title How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 9 (xsd:string)