Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/anor/AmroucheMZ08
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2008
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.
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Marketing channels; Private label; Advertising; Pricing; Differential games; Feedback-Stackelberg equilibrium
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.
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