How nostalgic feelings impact Pokémon Go players - integrating childhood brand nostalgia into the technology acceptance theory.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/behaviourIT/HarborthP20
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How nostalgic feelings impact Pokémon Go players - integrating childhood brand nostalgia into the technology acceptance theory.
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How nostalgic feelings impact Pokémon Go players - integrating childhood brand nostalgia into the technology acceptance theory.
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