The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/behaviourIT/KimZ21
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The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea.
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The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea.
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