Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/behaviourIT/ZhaLY15
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https://dblp.l3s.de/d2r/resource/authors/Jing_Li
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https://dblp.l3s.de/d2r/resource/authors/Xianjin_Zha
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https://dblp.l3s.de/d2r/resource/authors/Yalan_Yan
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foaf:
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http://dx.doi.org/doi.org%2F10.1080%2F0144929X.2014.978380
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DBLP journals/behaviourIT/ZhaLY15
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dc:
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DOI doi.org%2F10.1080%2F0144929X.2014.978380
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dcterms:
issued
2015
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swrc:
journal
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https://dblp.l3s.de/d2r/resource/journals/behaviourIT
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label
Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.
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swrc:
number
5
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swrc:
pages
520-532
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rdfs:
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dc:
title
Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.
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34
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