Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/chb/LeeKS15
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Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes.
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Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes.
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