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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/chb/SA17>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/M._R._Anusree>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Sreejesh_S.>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1016%2Fj.chb.2017.01.033>
foaf:homepage <https://doi.org/10.1016/j.chb.2017.01.033>
dc:identifier DBLP journals/chb/SA17 (xsd:string)
dc:identifier DOI doi.org%2F10.1016%2Fj.chb.2017.01.033 (xsd:string)
dcterms:issued 2017 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/chb>
rdfs:label Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/M._R._Anusree>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Sreejesh_S.>
swrc:pages 575-588 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/chb/SA17/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/chb/SA17>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/chb/chb70.html#SA17>
rdfs:seeAlso <https://doi.org/10.1016/j.chb.2017.01.033>
dc:title Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 70 (xsd:string)