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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/chb/SAP18>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Abhilash_Ponnam>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/M._R._Anusree>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Sreejesh_S.>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1016%2Fj.chb.2017.12.034>
foaf:homepage <https://doi.org/10.1016/j.chb.2017.12.034>
dc:identifier DBLP journals/chb/SAP18 (xsd:string)
dc:identifier DOI doi.org%2F10.1016%2Fj.chb.2017.12.034 (xsd:string)
dcterms:issued 2018 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/chb>
rdfs:label Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Abhilash_Ponnam>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/M._R._Anusree>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Sreejesh_S.>
swrc:pages 325-339 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/chb/SAP18/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/chb/SAP18>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/chb/chb81.html#SAP18>
rdfs:seeAlso <https://doi.org/10.1016/j.chb.2017.12.034>
dc:title Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 81 (xsd:string)