Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/chb/SunLJPC10
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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
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