The impact of the brand in the success of a mobile game: comparative analysis of three mobile J2ME racing games.
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The impact of the brand in the success of a mobile game: comparative analysis of three mobile J2ME racing games.
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J2ME, brand, download, mobile content, mobile game, net revenue, porting, value chain
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The impact of the brand in the success of a mobile game: comparative analysis of three mobile J2ME racing games.
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